Privacy policy
Last Updated: April 17, 2026
Ly Brothers Corporation, doing business as Sugar Bowl Bakery (hereinafter referred to as “Sugar Bowl Bakery”, “we”, “us”, or “our”) is strongly committed to respecting and protecting your privacy. This Privacy Notice (“Notice”) explains how we collect, use, and share Personal Information when you visit www.sugarbowlbakery.com (the “Website”). This Notice applies to all information collected through the Website. Before you use the Website, please read this Notice carefully to understand how we will treat your information. By accessing or using our Website, you consent to us collecting, using, processing, and sharing your Personal Information in accordance with the terms of this Notice. If you do not agree to the terms of this Notice, please do not access or use the Website or provide us with any Personal Information.
Please note that our Website may provide links to other websites, forums or software applications which are not under Sugar Bowl Bakery's sole control and/or not solely owned by Sugar Bowl Bakery (“third-party sites”). This Notice applies only to our Website. This Notice does not provide the privacy policies of any of these third-party sites and does not govern the collection or use of your Personal Information by any third-party sites. If you click on a link to a third-party site, you should review the privacy statements or policies of such site (if any) to determine that particular party’s practices with regards to the collection and use of Personal Information. Sugar Bowl Bakery is not responsible for any Personal Information that you elect to provide to these third-party sites.
1. Personal Information We Collect
For purposes of this Notice, “Personal Information” means any information we collect that identifies or can be used to identify or authenticate an individual person.
All Personal Information is collected for legitimate purposes that are relevant and limited to what is necessary in relation to the use of our Website. All Personal Information is processed lawfully, fairly, and in a transparent manner. Personal Information is stored securely and protected against unauthorized use and kept in a manner to ensure it is accurate and up to date.
The list below details the categories and types of Personal Information that we may have collected about you in the past 12 months:
- Contact Details: including your name, address, phone number, and email address.
- Communications: communications with us, including the information you include in communications with us, for example, when sending a customer inquiry. This Notice applies to the Personal Information contained in any communication or interaction you may have with us, whether such communication is in-person, over the telephone, in writing, or electronic.
- Device Information: including information about your device, browser, network connection, IP address, and other unique identifiers.
- Usage Information: including information regarding your interaction with the Website.
We do not knowingly collect Sensitive Personal Information such as Social Security numbers, precise geolocation, or health data.
2. How We Collect Personal Information
We collect Personal Information about you from the following categories of sources, including, but not limited to:
- Directly from you: We may collect Personal Information that you provide directly to us.
- Automated data: We may collect Personal Information through automated technologies (e.g., cookies). We use these technologies to collect information about your equipment, browsing actions, and other patterns, and information about your computer and internet connection (e.g., IP address, operating system, and browser type).
3. When and Why We Use Your Personal Information
Legal Basis for Processing
We collect, handle, process, use and disclose your Personal Information for a variety of business purposes and only where we have a legal basis for doing so under applicable laws. The specific legal basis depends on how you use our Website and how we use your Personal Information. Our “legal bases” for processing your Personal Information are as follows:
- Consent: In some cases, we will only process your Personal Information after you have provided consent. For example, by requesting to be contacted.
- Performance of a Contract: Sugar Bowl Bakery may process your Personal Information in order to enter into or fulfill our obligations to you under a contract to deliver goods and services. For example, we will process your Personal Information in order to provide you with the products and services you have requested from us.
- Legitimate Business Interest: We may process your Personal Information as necessary for our legitimate business interests which include, but are not limited to, facilitating communication between us and you; to help improve our online interfaces; to promote our business by using email or other contact information to communicate with you; to safeguard our IT infrastructure (e.g., for detection and prevention of fraud and other crimes); and to develop or enhance our products and services. Our legitimate interests are balanced against your rights and freedoms.
- As Required by Law: We may process your Personal Information when we are required or permitted to do so in order to comply with applicable law, regulation, or legal processes, to comply with a subpoena, warrant, or court order, to protect the safety or security of the Website or any third party, and to detect, prevent, or address fraud or technical issues.
- For Other Business Purposes: We may use your information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve our services, products, marketing, and your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end users and does not include Personal Information.
Sugar Bowl Bakery will only use your Personal Information for the purposes for which it was collected, unless we reasonably consider that there is a need to use it for another reason and that reason is compatible with the original purpose, we have your consent, or are otherwise required or permitted to do so by law.
Our Commercial or Business Purposes for Collecting Personal Information
We may collect and use Personal Information collected from you through this Website for the following uses:
- To provide you with access to this Website;
- To respond to your requests;
- To develop records (including records of your Personal Information);
- To provide customer support;
- For analytical purposes;
- To enforce this Privacy Notice;
- To protect someone’s health, safety, or welfare;
- To protect our rights or property; and/or
- To comply with a law or regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities.
4. Sharing of Your Personal Information
We may share Personal Information with the following categories of third parties:
- Service Providers: With our contracted service providers, who provide services such as IT and system administration and hosting, marketing, and customer support pursuant to the legal bases described above in Section 3;
- Third Party Networks and Websites: We may share your Personal Information with third parties for personalized advertising purposes, as defined under applicable laws. “Personalized advertising” in this context means advertisements we believe will be more interesting and useful to you based on your data, including your searches, site visits, and topics you often explore and your Personal Information collected by us. Third parties may use the data we’ve shared with them to show you personalized ads. Learn more about how to opt out of sharing in Section 6 below;
- Third Parties Involved in a Corporate Transaction: If Sugar Bowl Bakery is involved in a merger, reorganization, dissolution or other fundamental corporate change, or sells a website or business unit, or if all or a portion of Sugar Bowl Bakery’s business, assets, or stock are acquired by a third party. In accordance with applicable laws, we will use reasonable efforts to notify you of any transfer of Personal Information to an unaffiliated third party;
- Third Parties Required By Law: We may be required by law to share your Personal Information with a third party, including government and/or law enforcement agencies, in response to a warrant, subpoena, court order, law or regulation.
5. How We Use Tracking Technologies
We may use a variety of methods and technologies to store or collect information automatically collected from you when you visit our Website (collectively, “Tracking Technologies”). These methods include cookies, web beacons, embedded scripts, and Google Analytics.
Cookies. A cookie is a data file, which we place on a device when it is used to visit the Website. We use a number of different cookies on our Website, including, without limitation, functional, performance, analytics, and advertising cookies.
We use cookies on the Website to enable an analysis of users’ surfing behavior, such as entered search terms, frequency of page views, and use of website functions. These cookies make your browsing experience better by allowing the Website to remember your actions and preferences. Cookies also provide information on how people use the Website, for instance whether it is their first time visiting or if they are a frequent visitor.
We permit third parties and service providers to use online tracking technologies on our Website for analytics and advertising purposes. We also may provide cookie and anonymized data to third parties for matching to other data about you to improve the relevance of online advertising and personalization.
Most browsers automatically accept cookies, but you can also choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. More information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through sites such as www.allaboutcookies.org.
Please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To the extent these online tracking technologies are deemed to be a “sale”/”sharing” under applicable US state laws, you can opt out of these online tracking technologies by managing your preferences on the Website’s cookie consent banner or by submitting a request as described below under Section 6.
Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our Website and communications. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or message can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Website, to monitor how users navigate Sugar Bowl Bakery’s products and services, to count how many messages that were sent were actually opened, or to count how many particular links were viewed.
Embedded Scripts. An embedded script collects information about how you use the Website. The code is temporarily downloaded onto your device while you are connected to the Website and is deactivated or deleted when you leave.
Google Analytics. Google Analytics 360 (which includes Google Tag Manager and Google Ads) is a web analytics tool that tracks and analyzes the performance of the Website to tailor the Website to users’ interests. Google Analytics uses cookies stored on your device to enable the analysis of how you use the Website.
These technologies are used in analyzing trends, administering the Website, tracking users’ movements around the Website, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies on an individual as well as aggregated basis. We may also automatically collect the version of web browser, IP address, time zone, cookie information, what webpages or products you view, search terms, and how you interact with the Website when you access our Website using cookies, web beacons, or pixels.
6. Your Privacy Rights and Choices
To the extent provided by the law of your jurisdiction, you may have rights to access, correct, delete, amend, update, and/or restrict the processing of your Personal Information, or to object to automated decision-making based on your Personal Information.
More specifically, your privacy rights and choices may include the following:
- Right to Access Your Personal Information. You can request a report detailing the Personal Information collected, disclosed, sold, and shared about you and the purpose for doing so, unless such request proves impossible or would involve disproportionate effort.
- Right to Correct Your Personal Information. You may request that we correct or supplement any incomplete or inaccurate Personal Information that we hold about you, subject to verification.
- Right to Delete Your Personal Information. If we have collected or maintained Personal Information about you, you may request that we delete all or certain elements of your Personal Information by sending an email to privacy@sugarbowlbakery.com. Please note, it is not always possible to completely delete information from our system.
- Right to Data Portability. You may request that we provide an electronic copy of the information you have provided to us in a portable and ready-to-use format.
- Right to Withdraw Consent. In the event we process your Personal Information based upon your consent, you have the right to withdraw your consent at any time by contacting us directly at privacy@sugarbowlbakery.com.
- Right to Appeal. If you believe we have denied any of your consumer privacy rights in error, you may have the right to appeal by emailing us at privacy@sugarbowlbakery.com.
- Right to Non-Discrimination. Sugar Bowl Bakery shall not deny the Website or its products and services to you just because you elected to change or delete your information, exercised any of the opt-out options described above, or asserted any right under any applicable privacy law.
- Right to Opt-Out of Profiling. You may have the right not to be subject to a decision based solely on automated processing, i.e., profiling, that produces legal effects concerning you or significantly affects you.
In addition, California residents who have an established business relationship with Sugar Bowl Bakery are entitled to request and obtain a list of Personal Information we have shared with third parties, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information and for any other questions about our privacy practices and compliance with California law, please contact us at privacy@sugarbowlbakery.com.
How to Exercise Your Rights
If you would like to make a request or exercise any of these rights, please contact Sugar Bowl Bakery by emailing us at privacy@sugarbowlbakery.com, by calling us at (510) 782-2118 ext. 809, or by sending a physical request to 1963 Sabre Street, Hayward, CA 94545.
When you make a request to know, delete, or correct, we will attempt to verify that you are who you say you are and may ask you to provide the following information:
- Name and contact information
Responding to Requests. We will verify and respond to your request consistent with applicable law, taking into account the type of the Personal Information subject to the request. We use good faith efforts to respond to a verifiable consumer request within forty-five (45) days after its receipt. If we need more time (up to 90 days), we will inform you of the reason and the needed extension period in writing. We will deliver our written response by email or postal mail.
Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. If we cannot comply with any portion of a request, the response we provide will also explain why, if applicable.
Appeals. You may appeal an adverse decision on your data request by emailing or writing to us using the contact details above, with the subject line: “Data Subject Rights Appeal.” You also have the right to lodge a complaint to your local regulator or attorney general if you are not satisfied with our response to your request or how we manage your Personal Information. However, we encourage you to contact us first so we can address your concerns directly.
Authorized Agents. If you would like to designate an authorized agent to submit any information request on your behalf, please contact us at privacy@sugarbowlbakery.com. Designating an authorized agent may require submission of the following:
- Written and signed permission from the applicable user authorizing the agent to submit the verifiable privacy request on their behalf, including a description of the type of privacy request. The name of the agent submitting the request must match the name of authorization.
- Documentation of the user’s identity.
Do Not Share or Sell My Information. You may also have the right to “opt-out” or direct us not to sell or share your Personal Information through cookies or other online tracking technologies. The following opt-out options are available to you to control or limit the use of information you provide:
- Disabling or Refusing Tracking Technologies: You may set your browser to refuse all or some browser cookies. If you elect to disable or refuse cookies, please note that some functionality of the Website may be compromised.
- Global Privacy Control (“GPC”) Signals: Sugar Bowl Bakery honors GPC signals where legally required. GPC is a browser setting that a user can set to send a signal to websites visited regarding the user’s cookie preferences. If your browser or browser extension has GPC enabled, we will recognize that signal and opt you out of non-essential cookies. For more information about GPC and how to implement GPC opt-out preference signals, please visit globalprivacycontrol.org.
- Limit Targeted Advertising: You may also reduce some targeted advertising by following the opt-out procedures available on the Network Advertising Initiative’s (“NAI”) website at www.networkadvertising.org, or, if you are a California resident, pursuant to California Civil Code Section § 1798.83, you may request that your Personal Information not be shared with other companies for marketing purposes by contacting us at privacy@sugarbowlbakery.com.
- Prevent Future Promotional Offers From Sugar Bowl Bakery: We endeavor to only provide communications to customers and users who wish to receive them. If at any time, you do not wish to receive communications from us, please contact us at privacy@sugarbowlbakery.com. If we have sent you a promotional email, you may also unsubscribe from such communications by following the procedures described in the email.
7. How Long We Retain Your Information
We will retain your Personal Information for: (i) the duration of time necessary for the purposes for which the Personal Information was received or collected in accordance with this Notice; (ii) the period of time required to respond to potential legal or regulatory proceedings; or (iii) the time required by applicable law.
8. Where We Store Your Personal Information
The Personal Information we collect is stored in secure hosting facilities in the United States.
9. Security of Personal Information
Sugar Bowl Bakery has put in place technical and organizational safeguards to protect the confidentiality, integrity, and availability of your Personal Information. We seek to protect your Personal Information against unauthorized access, use, or disclosure by using appropriate security technologies and procedures. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk.
10. Children's Privacy
Our website is not intended for children under 16 years of age, and we do not knowingly collect Personal Information from children. If we discover that a child has provided us with Personal Information through this Website, we will take reasonable measures to delete such information. If you believe we may have received Personal Information from a child under the age of 16, please contact us immediately at privacy@sugarbowlbakery.com.
11. Updates to This Privacy Notice
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated date at the top of this page and the updated version will be effective as soon as it is accessible. You are responsible for periodically visiting our Website and this Notice to check for any changes.
12. How to Contact Us
If you have questions about this Privacy Notice or our privacy practices, please contact us by email at privacy@sugarbowlbakery.com, by phone at (510) 782-2118 ext. 809, or by letter to the following address: 1963 Sabre Street, Hayward, CA 94545.